“Think analytically, rigorously, and systematically about a business problem and come up with a solution that leverages the available data.” – Michael O’Connell

“Torture the data, and it will confess to anything.”

– Ronald Coase

“The goal is to turn data into information, and information into insight.” – Carly Fiorina

“Invest in the future and have a plan to improve your data collection and quality.” – Don MacLennan