Can we trust Big Data?
Data has always been a driving force in the banking industry. Millions of commercial transactions are recorded daily by banks. Banks create a significant amount of data, much of it in real-time. Even though over half of all adults in the world now use digital banking, banks and other financial institutions have access to enough data to completely rethink how they conduct business. The banking industry is working to adopt a fully data-driven strategy for expanding their business and raising customer happiness in today’s digital age, which can only be made possible with Big Data analytics.
According to Forbes 55 percent of North American businesses have adopted big data analytics. The arrival of big data analytics enabled the Banking, Financial Services, and Insurance (BFSI) sector to gain a thorough understanding of customers, products/services, markets, industry regulations, competitors, advertising channels, and more. Data analytics has been a key component of the BFSI sector for quite some time. Big Data Analytics in the Banking industry is anticipated to grow at a CAGR of 22.97% between 2021 and 2026, according to a report by Mordor Intelligence.
How big data analytics affected the banking industry?
Here are some of the factors explaining the effect of big data analytics on the banking industry:
Enhance the customer insights level
One of the most significant effects of big data analytics in the banking industry is this. Customers are now connecting with financial institutions more frequently on digital platforms because of the digitization of financial products and services. Banks may improve the quality of their products and services by using big data analytics to analyze the data collected through digital channels such as social media, banking apps, and other sources. Inputs from numerous insights, such as investment patterns, shopping habits, investment motivation, and personal or financial history, can also assist banks in better understanding client behavior. As a result, banks are better able to comprehend the demands, preferences, and pain points of their customers.
Fraud detection and prevention
Big Data uses predictive analysis to discern between legitimate and fraudulent activity, and many forward-thinking companies have already embraced this approach. For instance, the Alibaba Group developed a fraud risk management system that makes use of Big Data processing in real-time. Large amounts of consumer data are analyzed by the system in real time, and fraudulent transactions are found.
Enhance the effectiveness of activation with big data: it’s critical to increase the first sales opportunity after a prospect responds to a campaign. Sales to current clients should also be supported concurrently. Big Data may support these cycles as well by segmenting customers based on the data at hand (such as customer profiling, past and present customer behavior, and transaction pattern analysis) to gain real-time customer insights.
It allows one to foresee the services or products customers are looking for such as predictive analysis for making their next purchase. These products can be promoted to specific customers and interesting offers can be created to insist them on their purchase.
Smart insights of stock market
Big Data has altered the way that investment choices are made and how stock markets throughout the world operate.
Machine learning provides precise data at breakneck speed, enabling analysts to make the best decisions. Big Data seems highly promising for the trading industry when paired with algorithmic trading.
Raising financial model
Each industry relies heavily on data. Financial institutions regularly generate enormous amounts of data, such as banks, trading companies, and loaning foundations. A data handling language that is equipped to handle, control, and analyze complete data must soon be implemented to manage such enormous amounts of data. The role that big data plays in this situation is important to note.
Current financial and commercial models used by financial institutions include loan approval, stock trading, and other activities. Additionally, it is important to consider data patterns when creating inventive functioning models. The model will be more realistic and the risks will be less severe the greater the data relativity. Big Data can be used to generate all of these techniques, making it a successful tactic for implementing data-driven models in the financial sector.
Enhance revenue and customer satisfaction
Big data technologies have allowed businesses to create analytics platforms that forecast customers’ payment habits. A business can reduce the time it takes for payments to be made and increase revenue while also increasing customer satisfaction by gaining information about the behaviors of their customers.
Speeding up the manual process
Solutions for data integration can be scaled up as business needs change. Credit card firms like Qudos Bank can automate repetitive operations, reduce the workload of their IT personnel, and provide insights into the daily transactions of their clients since they have access to a complete picture of all transactions, every day.
Streamline workflow and enhance productivity
The modernization of key banking data and application systems through standardized integration platforms is being driven by ever-increasing data volumes in the banking industry. Various companies have used application integration to process 2TB of data daily, install 1,000 interfaces, and use only one process for all information logistics and interfacing, paired with a streamlined workflow and a dependable system for processing.
Financial performance analysisAnalyzing financial performance and managing growth among firm employees can be challenging when there are thousands of tasks per year and numerous business units. Data integration techniques have made it possible for businesses like Syndex to automate daily reporting, boost the productivity of IT teams, and make it simple for business users to access and analyze crucial data.
Big data solutions for finance industries
For finance firms, data is becoming a second form of currency, and they require the appropriate tools to monetize it. New technological advancements will offer affordable solutions that give both small and large businesses access to innovation and a decisive competitive edge as major enterprises continue to move toward full adoption of big data solutions.
AgileSoft Systems’ end-to-end cloud-based platform speeds up the analysis of financial data by integrating enterprise data, preparing the data, managing the quality of the data, and governing it.
If you are also looking for big data or banking software solutions for your bank or financial institute and want to know how we will help you in enhancing your capabilities, talk to an expert now!